

Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode. If you didn’t upload a custom thumbnail for your existing Facebook videos, you can select “Edit Post” from the menu and a similar pop-up will appear.Ĩ5% of Facebook videos are watched without sound.Įven though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. When you upload a video, you can select a thumbnail or add a custom thumbnail for your video.

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Here’s a recent example which has garnered more than 8.7 million views at the time of writing: How to uploading a custom thumbnail In general, the first frame is already geared towards piquing someone’s interest.

Immediate start: BuzzFeed doesn’t waste time in capturing people’s attention.Other times they tease what the video is about. Tease the video with a short post update: Sometimes it’s the title of the video itself (if that is compelling enough).Great thumbnails – BuzzFeed uploads custom thumbnails that do a great job at capturing people’s attention while they scroll through their feed.Catch people’s attention within the first 3 secondsįacebook videos auto-play in order to captivate users’ attention and convince them to watch more.Īs such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound.īuzzFeed has become a master at this. We have been using Animoto to create simple, short videos and Adobe Premiere and After Effects for more professionally produced videos.Ģ. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile.

With more and more people viewing videos on mobile, it’ll be great to experiment with square videos to see if they improve your video performance.
